About Us

Ethos Photographers are a team of award winning photographers based in Cardiff, Wales, working throughout the UK specializing in people, location and food photography. For over fourteen years, our experience, ability and dependability have enabled us to establish an extensive and diverse portfolio of clients, creating exceptionally high quality images for use in Advertising and Marketing Campaigns, Corporate Literature and Media with a proven track record of delivering creative imagery, working to tight deadlines and in difficult environments.

Having worked with both commercial marketers and creative directors for more than fourteen years Ethos Photographers fully understand the importance of brand and are well rehearsed in the ability to listen closely to a client’s brief, understanding the concept of the assignment and transforming it into visual images, specifically aimed at producing a photograph that instantly communicates its message in line with the core brand values of the client, on time and within budget.

Ethos’ multi-disciplined skills and experience in working on location, getting the best out of real people, engaging with them, photographing them positively whilst complimenting the branding and core values have allowed us to embrace and undertake wide ranging types of photography. From photographing climbers in Snowdonia to trapeze artists with Cirque du Soleil in Las Vegas, from Heads of State and Oscar nominated actors to organic cows in a muddy field in Pembrokeshire, from Global Advertising Campaigns to Michelin stared restaurants.

The final success of a photographic image for advertising is when its message is readily understood by the target market to which it is addressed. Ethos’ images certainly have that endorsement. Recent commissions have included campaigns for BBC NOW, Visit Wales, Brains, RWCMD, and the Welsh Government.